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Simplicity is oftentimes more artful than a jamb-packer big blaster painting; one  with every conceivable color and element packed onto the small space of a canvas. Less IS MORE, because compression and abstraction  immediately come into play. Minimalism automatically causes hyper-FOCUS;  just a few items in the scene are SELECTED and the rest are left out. No distraction with incidental information.  Less is more because the minimalist simplicity automatically triggers  the IMAGINATION of the Viewer to complete the artwork. Also, "it is what it is", simply. No comment. No judgement necessay, which in a way, is a form of appreciation; and an acknowledgment that indeed we too "are what we are" and it's OK.